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Is Phillip Plein the smartest man in fashion?

Credit: BFA

NB You may not have even heard of him (yet…)

Think of Cannes, and you’ll probably make a hasty link to the esteemed Cannes film festival; an old school Hollywood meets Riviera love-in. But you would be wrong.

For Cannes 2019 was all about one man… Phillipp Plein.

In one gargantuan, in-your-face show of wealth, celebrity connections (Eva Longoria, Carine Roitfeld and Paris Hilton to name but a few) and fan-friendly fashion, Phillipp Plein’s first ever resort show well and truly cemented his place in the upper echelon of the fashion elite, whether the old-guard of fashion like it or not.

Not that Plein seems at all hungry for the respect of his designer peers, and why would he be? In just nine years, the 39-year-old has established one of the most profitable international fashion labels around, thanks to an inspired combination of shrewd business moves, an agility and forward-thinking attitude lacking in many legacy design houses and perhaps most importantly, knowing his audience, and meeting their needs. ‘I listen to what my customers want, not what the fashion world says’, he explains on the eve of his Cannes show. There’s no fashion snobbery on Plein’s watch, just an unapologetic drive for success, obvious when your first million is celebrated with your name tattooed on your forearm.

That’s not to say his designs are democratically priced. Plein knows the worth of his designs, and in a culture of hype, where cult street brands like Supreme and Palace have amassed legions of fans through limited runs and celebrity endorsers, Phillip has created a similar appetite through his signature jackets (upwards of £2,000) and strategic marketing.

Which brings us back to his palatial Cannes home ‘La Jungle Du Roi‘, AKA Plein’s Palace, and the setting for his first ever Resort show and capsule collection produced in collaboration with New York graffiti artist Alec Monopoly (more of the enigmatic artist later).






Video: Fashion's Night Out with Vogue Italia ft Philipp Plein | Milan Fashion Week | FashionTV

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Date: 15.12.2018, 03:01 / Views: 61162