Plus size clothing is proportioned specifically for people whose bodies are larger than the average person's. The application of the term varies from country to country, and according to which industry the person is involved in.
According to PLUS Model magazine; "In the fashion industry, plus size is identified as sizes 10-14, super size as sizes 1X-6X and extended size as 7X and up". The article continues "Susan Barone [...] shared, 'Plus sizes are sizes 14W - 24W. Super sizes and extended sizes are used interchangeably for sizes 26W and above. Sometimes the size 26W is included in plus size'."
Such clothing has also been called outsize in Britain, a term that has been losing favor. One example of this is the renaming of "Evans Outsize" to simply "Evans", as well as losing their advertising slogan "Evans - The Outsize Shop", which also featured on their clothing labels. A related term for men's plus-size clothing is big and tall (a phrase also used as a trademark in some countries).
A relatively new alternative term for plus size (or large size) gaining consumer and editorial favor is curvy. In a euphemistic sense, curvy is regarded as less offensive to those that wear larger sized clothes. There is evidence of this term gaining media and market traction. In current media use, while curvy can appear less offensive, it appears to associate with a younger style of dressing than plus size or larger size when used as a general reference term.
began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline., a UK-based plus-size retailer, was founded in 1930.
The large-size fashion revolution of 1977–1998 in the US began after the released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. 's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to wear retailing.
started , one of the first high-end clothing lines, for plus-size women in 1980.
The first plus-size fashion line to show at was Cabiria, featured in the fashion show in the tents at Lincoln Center on September 6, 2013.
Nowadays, the plus size section doesn't suffer from any restrictions, becoming more welcoming to various types and styles of garments. Moreover, there has been the increasingly positive trend to offer premium flattering fit to the customers.There are companies which offer great fit along with varied ranges of clothing including sweaters, dresses, non-iron work wear shirts, cardigans, bottoms and skirts.
Plus size clothing patterns have traditionally been graded up from a smaller construction pattern, however many retailers are using statistical data collected from their own measuring projects, and from specialized Body Scan Data collection projects to modernize the fit and construction of their garments. U.S. companies and teamed up over a three-year period to source data to modernize the companies' garment construction. 14,000 women were measured in what was the most extensive female sizing study in the U.S. in more than 60 years.
The Australian plus-size clothing market has been growing since at least 1994, with major department stores such as , , and producing their own brand ranges, and an increase in the number of individual boutiques and national chain store outlets across the country. Sizing in Australia is not synchronous with the US; plus size garments are considered to be size 16 and upward, which is the equivalent of a US size 12. A recent study conducted by IBIS world that "65.2% of the population aged 18 and over are expected to be overweight or obese in 2017-18. This is resulting in more interested and competition in the wider fashion industry resulting in more department stores that stocking plus size clothing.
Notable Australian chain store brands for plus-size clothing include Plus Size Clothing Co, , Autograph (formerly 1626), and (formerly Big City Chic). There is also a boom in Australian designer independent plus size labels such as Camilla Jayne, Curvy Chic Sports, Hope & Harvest, 17 Sundays, Sonsee, Lowanna Australia, and Harlow.
In the UK there are more than 60 brands for plus-size women's clothing; however, only a small number of these brands are manufactured or owned by UK-based companies. High-street stores such as , , , , , and sell only plus-sized garments, while many other brands and department stores carry extended sizes in their shelves, such as , , ASOS, and . More recently, stores specifically supplying plus-size sportswear, fitness wear and bras have sprung to life such as , , , and . Notable online sites also include and . has been creating clothes for the high end market since 1995. Another notable online retailer which specialises in manufacturing and retailing plus size clothing is . Opened in 1985 and based in the Midlands, they are global suppliers of all plus size women's apparel.Name Distribution channels Headquarters In UK Year Established Multi brand UK Size range Founder Ann Harvey Mult channel Yes Unknown No 16 to 32 Unknown Anna Scholz Online Yes 1996 No 18 to 26 Anna Scholz BeigePlus High Street, Online Yes 1970 Yes 16 to 28 Leanda Walters Charlotte Jackson Online No 2009 Yes 16 to 24 Helen Crossland Dea London Online Yes Unknown No 16 to 26 Jelena Fehmi Dearcurves Online No 2011 No 14 to 26 Linda Idegwu Debenhams Mult channel Yes 1778 Yes 16 to 26 William Clark Elvi High Street, Online Yes 1940 No 14 to 26 Elin Vissor Evans High Street, Online Yes 1930 No 14 to 32 Jack Green Fenwicks Mult channel Yes 1882 Yes Unknown John James Fenwick New Look Mult channel Yes 1969 Yes 18 to 28 Tom Singh River Island Mult channel Yes 1948 Yes 18 to 24 Bernard Lewis
Specialist plus size brands (found in independent plus size shops) known to be active in the UK (2010) include: Hebbeding (the Netherlands), Dearcurves(UK)Escaladya (Germany), Martine Samoun (Belgium), Marina Rinaldi (Italy), Persona (Italy), Elena Grunert (Germany), Elena Miro (Italy), Verpass (Germany), Chalou (Germany), Kirsten Krog (Denmark), Wille (Germany), Jomhoy (Spain), Yoek (Netherlands), Be The Queen (France), Alain Weiz (France), Tummy Tuck Not Your Daughters Jeans NYDJ (USA), Anathea by Didier Parakian (France), Fred Sabatier (France), Tia (Denmark), Rofa (Germany), Jorli (Denmark), NP (Finland), OpenEnd (Germany), A Big Attitude (USA), Terry Precision Cycling (USA) and Carmakoma (Denmark).
In November 2013, the Debenhams department store chain indicated that it plans to add Size 16 plus-size mannequins in all 170 UK stores.
Notable specialty plus-size clothing retail market include (ascena Retail Group) and (Avenue Stores, LLC). also offers a limited but inexpensive plus-size apparel line. The department stores , and also offer plus-size apparel. (Hot Topic) is a retailer geared toward plus-size young adults. International online retailers, such as (N Brown) from the UK have started marketing in the United States.There are boutique stores that specialize in this market niche and ship worldwide.
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- As sizes vary from country to country, the reported starting point for plus sizes varies. For example, in the UK the starting point is size 10, the equivalent sizes are 14W (United States), 42 (France), 40 (Germany) and 16 (Australia)
- Cite error: The named reference :0 was invoked but never defined (see the ).
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