The Rise of Nike: How One Man Built a Billion-Dollar Brand



The rise and rise of the Nike Flyknit

If there is one thing that gives me the ‘Sideshow Bob shudder’, it's seeing men on the commute wearing trainers with their suit. Presumably their work shoes are in their bag or under the desk in the office. Presumably their dress sense is taking the day off. If you are one of them, please desist forthwith. It’s a misstep.

However, at this summer’s men’s fashion shows in London, Milan and Paris, one trend was surprisingly prevalent amongst the style fraternity: trainers. But cool trainers. With the rise and rise of sports luxe, high-end sneakers are booming, and the No1 choice right now is Nike Flyknits – those lightweight running shoes that fit like a sock. It must surely be the first time a truly technical trainer has crossed over into a genuine fashion must-have. The Flyknits streamlined silhouette works well with both sporty and more tailored looks.

Customise your own via NikeID and join the ‘Knit Crowd'.






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Date: 06.12.2018, 15:52 / Views: 55134